I’m a hardcore believer in New Year’s Resolutions. I’m talking super complex, month-by-month lists and goals that I spend nearly half of December planning.
Today, I want to share one my loftiest resolutions from 2014— to give away $3,000,000 in value.
I know what you’re thinking.. impossible! Unless you just happen to have a cool 3 million in cash laying around (and I don’t).
Instead, I’m giving away $3,000,000 in value.
A major shortcut to success is to constantly create value for other people— to create something valuable. Something that’s worthy of time, consideration, and (sometimes) money. I find that the more valuable things that I create, the more successful I end up, whether or not I directly charge money for what I’m making.
One fatal flaw that new “producers” make is that they demand to be paid for all of their work, upfront, starting from day one. While working for free and being taken advantage of sucks, strategic investments and giving away value for free are real things. Sometimes you need to make the first move in a negotiation, give away something-for-nothing in order to reach an audience.
Look at “How my opinion made it into the New York Times” today by Jason Fried— Jason lists 10 years worth of steps, connections, and meetings that got his opinion into the paper. It’s the connections he made over the years that got him on the front page; the free advice, lunches, and coffees.
“Fuck you, pay me” only works to a point. Quality content is valuable and you absolutely should charge for it, but you don’t need to charge for everything. Philanthropy is real and doesn’t only need to be limited to the rich and famous. There are so many ways to give.
I’m lucky enough to have a blog that a fair amount of people read. Every time that I write a post that touches someone, it’s a tiny bit of value.
Here’s a few of the things I’ve done to hit the $750K mark—
Start producing more creative work. Create value by making art, by writing, by creating open-source code. And then give it away for free. You’ll touch someone. You’ll improve your community. And (somewhat selfishly), you’ll see it repaid to you in the long run. Who knows, it might even get you into the New York Times.
There’s two things you can do to help me give away $3,000,000 this year—
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